Casino Royale 2006 Distribution
MGM and Eon Productions actively seeking distribution partner for next James Bond film.
The last two Bond films starring Daniel Craig as Agent 007 (2006's Casino Royale and 2008's Quantum of Solace)each have grossed about $600 million worldwide, but given the cost and profit. Andrew's Blu-ray Review: At the height of the James Bond craze in the mid-sixties, the studio executives at Columbia Pictures desperately wanted to capitalize on the 007 phenomenon, but Harry Saltman and Albert 'Cubby' Broccoli, who had a distribution deal with United Artists. Owned the rights to every Ian Fleming novel except one ‘Casino.
MGM and Eon Productions are being pitched by five different studios, at least if a report in the New York Post is correct. The piece is based on information provided by five anonymous sources.
The James Bond series is currently without a distribution partner after the deal with Sony expired after SPECTRE (2015). The Japanese giant came on board the Bond series with Casino Royale (2006) for a two picture deal that was renewed after Quantum of Solace (2008). Currently MGM/Eon are seeking a one picture deal.
Apparently Sony pitched MGM/Eon on Tuesday in style. According to the New York Times:
Sony gave its presentation inside a sound stage on a recreated set from “Dr. No,” which was released in the United States in 1963 by United Artists and laid the foundation for the entire series.
The other studios vying for the right to distribute Bond are:
- Warner Bros
- Universal Pictures
- 20th Century Fox
- Annapurna
The author notes that although the Bond series is prestigious, it pays relatively little. Under the deal with Sony they payed half of the production costs in return for a quarter of the profit. Still, it is a solid bet and likely to deliver for whoever they partner with.
Furthermore casting has not been discussed during these meetings, suggesting Daniel Craig still has not committed to the next film.
Key takeaways
- Five studios are vying for the rights to distribute the next Bond film only.
- Meetings have already taken place in which the studios pitch MGM/Eon.
- Daniel Craig has not yet committed to returning as 007 in Bond 25.
If all this turns out to be true, or a large part of it at the very least, it suggests that MGM and Eon Productions are going full steam ahead with Bond 25 at the moment. It could be that the next bond movie starts shooting at the end of this year after all, for release in late 2018.
Source: New York Times
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Heineken International todayannounced the launch of its global advertising campaign, starring Eva Greenas Vesper Lynd in the new James Bond film 'Casino Royale,' which has itsworldwide premiere in London on November 14th.
The campaign features the commercial, titled 'Waiter', for TV, internet andcinema, now showing on www.heineken.com/casinoroyale. Additionally, EvaGreen features in print and outdoor advertising, consumer competitions towin exclusive James Bond prizes, merchandise and on- and off-premisepromotions. The campaign is activated by Heineken in over 40 markets fromOctober through February 2007.
Heineken is the first in the history of James Bond to shoot its commercialusing the actual Bond film set. It is also the only time that lead Bondactors feature in a brand advertising campaign linked to 'Casino Royale.'In addition to the appearance of Eva Green, in character and costume asVesper Lynd, the original Bond themed music is featured in the Heinekencommercial.
The commercial has all the ingredients of a Bond film -- sophistication,suspense and action, with a twist of humour. The plot shows James Bond'sco-star Vesper Lynd entering Hotel Splendide to rendezvous with Bond in hisroom. In 'Casino Royale,' Vesper is sent by 'M' to keep a watchful eye onBond. In the Heineken ad, Vesper's mission continues. As she strides acrossthe lobby, she observes some suspicious activity. In the end, Vesper getsher Heineken.
Peter van Campen, Director Group Commerce, Heineken International said,'Partnerships with the international film industry are an important part ofour global marketing strategy to further increase the premium Heinekenbrand equity and accelerate the growth of the brand, which is available inalmost every country in the world. Through experiencing the World of Bond,both on and off screen, Heineken connects with its urban young adultconsumers worldwide and drives desirability and demand for the brand.'
Christopher Carroll, Heineken's global marketing manager and responsiblefor film partnerships said, 'This campaign is truly original due to ourpartnership with Eon and Columbia Pictures, commitment of James Bond talentand the on-location filming. Heineken worked closely with the directorStephen Gaghan and the 'Casino Royale' make-up artists, stylists, costumedepartment and production, to ensure the campaign remained true andauthentic to the 'Casino Royale' film and the world of James Bond.'
Editorial information
About Heineken International
The Heineken company is the most international brewer in the world. TheHeineken brand is sold in almost every country in the world and the companyowns over 115 breweries in more than 65 countries. With a Group beer volumeof 119 million hectolitres Heineken ranks fourth in the world beer marketby volume. Heineken strives for an excellent sustainable financialperformance through marketing a portfolio of strong local and internationalbrands with the emphasis on the Heineken brand, through a carefullyselected combination of broad and segment leadership positions and througha continuous focus on cost control. Additional information is available onhttp://www.heinekeninternational.com.
Casino Royale 2006 Distribution Value
About 'Casino Royale'
In 'Casino Royale,' Daniel Craig stars as '007' James Bond, the smoothest,sexiest, most lethal agent on Her Majesty's Secret Service in 'CasinoRoyale.' Based on the first Bond book written by Ian Fleming, the storyrecounts the making of the world's greatest secret agent. Martin Campbellis directing the 21st adventure in the 44-year-old franchise, from ascreenplay by Neal Purvis & Robert Wade and Paul Haggis.
James Bond's first '007' mission leads him to Le Chiffre (Mads Mikkelsen),banker to the world's terrorists. In order to stop him, and bring down theterrorist network, Bond must beat Le Chiffre in a high-stakes poker game at'Casino Royale.' Bond is initially annoyed when a beautiful BritishTreasury official, Vesper Lynd (Eva Green) is assigned to deliver his stakefor the game and watch over the government's money. But, as Bond and Vespersurvive a series of lethal attacks by Le Chiffre and his henchmen, a mutualattraction develops leading them both into further danger and events thatwill shape Bond's life forever.
About EON Productions
Eon Productions/Danjaq, LLC, is owned by the Broccoli family and hasproduced twenty James Bond films since 1962, including 'Die Another Day.'The Bond films, produced by Michael G. Wilson and Barbara Broccoli, make upthe most successful franchise in film history and include the recentblockbuster films 'GoldenEye,' 'Tomorrow Never Dies,' 'The World Is NotEnough' and 'Die Another Day.' Eon Productions and Danjaq, LLC, areaffiliate companies and control all worldwide merchandising of the JamesBond franchise.
About Columbia Pictures
Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is aSony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is asubsidiary of Sony Corporation of America (SCA), a subsidiary ofTokyo-based Sony Corporation. SPE's global operations encompass motionpicture production and distribution; television production anddistribution; digital content creation and distribution; worldwide channelinvestments; home entertainment acquisition and distribution; operation ofstudio facilities; development of new entertainment products, services andtechnologies; and distribution of filmed entertainment in 67 countries.Sony Pictures Entertainment can be found on the World Wide Web athttp://www.sonypictures.com.
About Metro-Goldwyn-Mayer Inc.
Metro-Goldwyn-Mayer Inc. is an independent, privately-held motion picture,television, home video, and theatrical production and distribution company.The company owns the world's largest library of modern films, comprisingapproximately 4,000 titles, and over 10,400 episodes of televisionprogramming. Its film library has received 208 Academy Awards®, one ofthe largest award-winning collections in the world, and includes numeroussuccessful film franchises, including James Bond, Pink Panther and Rocky.MGM is owned by an investor consortium comprised of Sony Corporation ofAmerica, Providence Equity Partners, Texas Pacific Group, ComcastCorporation and DLJ Merchant Banking Partners. For more information, visitwww.mgm.com.
Please click the links below to view the PDF-version of the release and toread the Heineken 'Casino Royale' advertising storyline.
Heineken 'Casino Royale' advertising storyline:http://hugin.info/136188/R/1084423/188859.pdf
Movie Casino Royale
Heineken International press release 'Casino Royale' 28-10-2006:http://hugin.info/136188/R/1084423/188869.pdf